When was the last time you heard someone say, “That’s a Win-Win?” That doesn’t work in baseball, football, basketball, and all the other sports. For a team to win, the other team has to lose, and for some reason people don’t like losing.
Okay, you know that. But how does win-win apply to writing? I’m glad you asked.
The answer is based on understanding. Author, speaker, and mentor Stephen R. Covey said in Habit #5 in his book, The 7 Habits of Highly Effective People, “Seek First to Understand, Then to Be Understood.” Learning to actively understand someone else and his/her point of view is mandatory to effectively communicate our thoughts.
That’s why we must know our target audience. We need to understand their interests, goals, needs, etc. If we understand them, our writing can appeal to them. They will enjoy our writing and we will sell more books. That is a Win-Win.
So invest the time necessary to establish and understand your target audience. You must write YOUR story in a manner that THEY understand and appreciate it.
That is the writers’ Win-Win. So make sure you …
Write Creatively
P & L Publishing 