As a pastor, I always gave everyone in attendance something to “take home.” Whatever the listener’s background, be it Christian, atheist, philosopher, scientist, mechanic, writer, or whatever, I wanted the listeners to learn something that was meaningful to him or her. Why?
I didn’t like asking people to come back; I wanted them to come back because they desired to hear more. As a result, the attendance in our churches grew substantially.
In the same way, writers must make a lasting impression in the readers’ minds. With thousands of books to choose from, we must give them a reason to want more of our writing. A good, well-written, compelling story will draw the reader back for more. Identify your target audience, and learn to write so that your story will live on in their hearts and minds long after the last page has been turned.
Write Creatively.
P & L Publishing 